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Updated Oct 12, 2026

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Timeline

The Event timeline is a chronological feed of what happened for an account or user—product activity, integrations, model changes, and (optionally) signals—so CSMs and AMs can reconstruct the story event by event before a call or escalation without opening five tools.

For a one-page summary of an account's relationship (renewals, expansions, risks, and upcoming meetings on a single chart), see Account History, the ledger on the account's Overview sub-tab. The Event timeline is the detailed, unfiltered feed underneath that story.

Where to find it​

Open an account from Accounts (/accounts) and go to Adoption → Event Timeline. The Event Timeline sub-tab isn't shown in every workspace; FunnelStory enables it per workspace. In workspaces with Activity & Metrics, that sub-tab replaces Event Timeline: each activity's events are in its details there. When you view an account through a product, a product-level Timeline sub-tab serves the same purpose. A similar timeline exists on user detail when your hierarchy exposes user-level history.

Turn on Include Signals at the top of the feed to add signal rows alongside the events.

How events are grouped​

Events load in reverse chronological order, bucketed by calendar day for scanning. Each row shows a human-readable message, a relative timestamp (for example “3 days ago”), and an absolute timestamp on hover. Some rows include an additional details control when structured payload or links are available.

The list loads more as you scroll so long histories stay performant.

What appears in practice​

Typical categories include product activity (logins, feature usage), CRM or support updates, conversation-derived highlights when those models are connected, metric or prediction changes when wired into timeline, and subscription or contract milestones. Exact event types depend on which data models and processors your workspace runs.

Using timeline with other views​

Pair timeline review with Predictions and Needle movers on the same account: predictions show where things stand; needle movers explain sharp changes; timeline shows the sequence that led there.